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Purple branding at entry point to create awareness of Purple Flag zone. Use characters developed for PF map to promote awareness of PF throughout city centre
Agenda: Place
Update: Decals, sponsor planters. flags, way finding signs, etc in Zone; ensure cohesive branding across all branded materials
Status: Proposal to develop banner trail along The Quay; waiting on confirmation from Visit Waterford re availability of poles; to be self sufficient project with businesses sponsoring
Partners: Working Group Steering Group
Resources Required: Proposal for collaboration with Waterford Walls to help promote awareness of PF and also possibility of creating awareness with them at entry points in the zone
Update:
Purple Flag bollard and utility wraps have been introduced in 2019. They are weathered reasonably well and we will add a few additional wraps in the coming weeks. We have partnered with Winterval and will wrap 20 additional bollards with Purple Flag / Winterval wraps.The proposal of banners along The Quay received support at all levels but is conflicting with a branding excerise for which substantial funding is being sought. Waterford City met the criteria placed down by Failte Ireland for Destination Town funding which will ensure a consistent approach to all signage and branding throughout the city centre and incorporates the Cultural Quarter and North Quays. This project supersedes our proposal but we will work to ensure Waterford’s night life is reflected in future banners.
We would love to work with Waterford Walls to see a gable wall designed and painted for Purple Flag – any property owners willing to work together on this suggestion?
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